The Canadian Tourism Commission (CTC) announced today that Trout Point Lodge in Yarmouth County has become the 1st Nova Scotia tourism accommodation chosen for the Signature Experiences Collection® (SEC)—a collection of remarkable experiences available from coast-to-coast-to-coast throughout Canada.
From building sand castles in the monumental Athabasca Sand Dunes to travelling back in time at the Fortress of Louisbourg National Historic Site, Canada offers world travellers experiences that are anything but ordinary. The Lodge’s Nova Scotia Seafood Cooking School now among those unique vacation offerings deemed worthy of being a part of Canada’s national tourism enterprise.
The CTC welcomes 48 more tourism experiences as members of the SEC program, an important element of Canada’s Federal Tourism Strategy. Since the launch of SEC in July 2011, a total of just 163 outstanding experiences from every region of the country have become part of the collection. Trout Point joins the Fortress Louisbourg National Historic Site as a new SEC member from Nova Scotia.
“Signature Experiences Collection® members include the best attractions that Canada has to offer and help show the world why our country is such an authentic and engaging place to visit,” says the Honourable Maxime Bernier, Minister of State (Small Business and Tourism). “This initiative is a key part of Canada’s Federal Tourism Strategy, which is based on a collaborative approach between industry and other levels of government to secure Canada’s competitive position in the global tourism market.”
Aligned with Canada’s tourism brand, “Canada. Keep Exploring”, these business operators meet rigorous criteria to ensure they are international standouts.
“Each Signature Experience is a unique invitation for visitors to connect with Canada’s people, geography and culture,” says Nova Scotia-native Michele McKenzie, CTC President & CEO. “Not only does the SEC provide a great way to showcase Canada’s amazing and memorable tourism experiences, it also inspires other businesses to up their game for more international appeal.”
Members of the SEC become the priority pool of high-quality tourism experiences from which the CTC chooses content for its marketing campaigns in the 11 countries where it invests.
The SEC makes it easier for buyers to acquire and sell these tourism experiences to the travel trade, which will be encouraged to include them in their promotional materials and itineraries.
Trout Point Lodge is proud to be selected as a participant and emblem of Canada’s national tourism strategy.