INDEPENDENT LUXURY HOTELS ARE IN FASHION !!
(London)-January 2013. Trout Point Lodge recently joined Small Luxury Hotels of the World™ (SLH) and is delighted to announce that after 21 years in the business, 2012 marks SLH’s best year ever. Reporting an increase of 10% from last year, SLH delivered an unprecedented number of room nights at 341,000 and $119 million in revenue.
It’s a good news story all round – not only have reservations and room nights hit an all-time high but the recognition of The Club is also a great success story. This year SLH added 56,000 members to their loyalty club, a 46% growth compared to last year, making our club 190,000 strong. Our activation rate for our Club Members has also increased by 18% and Club Revenue by 38%.
The home website, slh.com has had an impressive 4 million visits this year, a 19% increase on last year. Reservations through the site have gone up by 26% and slh.com increased its share of bookings by 15% compared to last year. iPad visits, totaling close to 500,000 improved by 167% this year and iPhone visits increased by 132% showing the growing trend towards new technology.
Vaughan Perret, chef/proprietor, remarked: “Membership in SLH is very exciting, as the Lodge looks forward to further growth in 2013. We were among Atlantic Canada’s fastest growing companies in 2012, according to Progress magazine, and the Lodge will expand its guest capacity this year as well, resulting in new jobs and great economic benefits to our local community.”
According to Paul Kerr, CEO for SLH; “It’s extraordinary that after over 20 years in the business we’re still managing to exceed the work we’ve done the year before, especially when you consider the current economic climate. The secret to our success is choice – put simply. With over 520 INDEPENDENT LUXURY hotels in more than 70 countries and multiple means of booking, we give the customer the freedom to choose how, where, when and why. Our Club is also a big part of the reason we have so much to celebrate – this year our Club has accounted for 22% of our bookings, which is significant compared to last year.”
Trout Point Lodge is looking forward to what the New Year will bring and already has some great plans for the year ahead including the addition of 2 new guest units, expanded guided star gazing opportunities with a brand-new Meade telescope, and year-round operation.
Trout Point Lodge opened in 2000 and has earned 5 stars in the Inn category from Canada Select, the national accommodation rating agency. The Lodge resigned from Relais & Chateaux to join the prestigious collection of hotels known as Small Luxury Hotels of the World last year.
About Small Luxury Hotels of the World: The Small Luxury Hotels of the World™ (SLH) brand is an unrivalled portfolio of some of the world’s finest small independent hotels. Comprising over 520 hotels in more than 70 countries, the diversity of the individual hotels, and the experiences that they offer, is exceptional. From cutting-edge design hotels to palatial 17th century mansions, city centre sanctuaries to remote private islands, historic country houses to idyllic resorts, Small Luxury Hotels of the World offers only the very best. Reservations can be made at any Small Luxury Hotels of the World property online at http://www.slh.com, via the free SLH iPhone app or by contacting your favourite travel agent. You can also call a Small Luxury Hotels of the World reservations office; to view a listing by country please click here: http://www.slh.com/contact-us/.