Trout Point Lodge of Nova Scotia is pleased to announce that it will join Small Luxury Hotels of the World (SLH; slh.com), an unrivalled portfolio of some of the world’s finest small luxury independent hotels. Fewer than 5% of hotels expressing interest in membership ultimately attain that status, according to Michael Moloff, Development Director for the Americas.
In addition, the Lodge has just won an Award of Excellence from Wine Spectator magazine for its now 180+ selection list. The award listing appears in the issue of the magazine currently on newsstands. Earlier this year, Trout Point was selected by the Canadian Tourism Commission (CTC) as the only accommodation in Nova Scotia to join its Signature Experiences Collection.
By associating with SLH, the Nova Scotia wilderness lodge has chosen to leave Relais & Chateaux (R&C), a Paris, France-based association of boutique hotels and gourmet restaurants it joined in 2009. R&C has about 14 members across Canada.
SLH has just 3 other Canadian properties, the Windsor Arms in Toronto, the Georgian Court in Vancouver, and Echo Valley Ranch & Spa in Jesmond, BC.
The move to SLH reflects the hard choices small independent hotels face in appealing to an ever more competitive international marketplace of vacation experiences. In this case, the proprietors of the 12-unit Nova Scotia lodge believes it has made the right decision in switching to Small Luxury.
Comprising over 520 hotels worldwide in more than 70 countries, the diversity of the individual SLH hotels, and the experiences that they offer, is truly exceptional. From cutting-edge design hotels to palatial 17th century mansions, city centre sanctuaries to remote private islands, historic country houses to idyllic resorts – the breadth and depth of the brand is far reaching.
While a hotel undoubtedly enjoys the benefits of being part of a global brand, SLH places enormous emphasis on celebrating the individuality of each hotel, a factor important to Trout Point.
Individuality remains one of the group’s core values and is central to the continued success of the brand. In the same vein, the CTC celebrates unique experiences with its Collection of authentically Canadian tourism opportunities.
The strength and credibility of the Small Luxury Hotels of the World brand is dependent on the quality of its individual hotels. Strict controls are applied to ensure that only the very best hotels with the highest standards are accepted into the brand, thus ensuring that the quality of the experience that guests receive is consistent across all SLH properties. To ensure that these exceptional standards of excellence are maintained, SLH has a carefully monitored ‘mystery guest’ programme which relies on valuable reviews from inspectors who importantly are also consumers.
According to CEO Paul Kerr, over the last 20 years SLH has been transformed from a Club of hotels to a Club of customers – customers who are loyal to the brand.
Trout Point will continues its commitment to world-class culinary & wine experiences for its guests—something emphasized within R&C—as exemplified by the Wine Spectator award. However, the owners believe SLH’s brand is more in line with the Lodge’s specific values in overall hotel operation.